Our mission
We donate 50% of our profits to ensure everyone has access to clean water and a toilet within our lifetime
And with your help, we'll get there.
Our why
Contaminated water contributes to over 1 million deaths per year
A toilet could make all the difference, but billions of people worldwide still live without one. Without a loo, waste ends up in local waterways – the same place people collect water for drinking, cleaning and bathing. That’s why toilets are an integral part of a bigger health initiative called WASH, which stands for water, sanitation and hygiene. Together, these three elements strengthen communities and save millions of lives.
Our giving philosophy
We succeed when communities take the lead
It’s not just a fun rhyme – creating the infrastructure for proper toilets can look a lot different depending on geography, climate, culture and history. That’s why we partner with incredible, high-impact organisations that take innovative, localised approaches to tackle the sanitation crisis.
Thank you
We couldn't do it without you
There are so many people working toward making our goal a reality – organisations, communities, governments, businesses and, of course, you.
